Physique magazines were sold by newspaper stands, bookstores, and pharmacies. However, their unstated primary purpose was erotic imagery, primarily created by and for gay men at a time when homosexuality was the subject of cultural taboos and government censorship. During their heyday in North America in the 1950s to 1960s, they were presented as magazines dedicated to fitness, health, and bodybuilding, with the models often shown demonstrating exercises or the results of their regimens, or as artistic reference material. Physique magazines or beefcake magazines were magazines devoted to physique photography - that is, photographs of muscular " beefcake" men – typically young and attractive – in athletic poses, usually in revealing, minimal clothing. Magazine genre A 1953 issue of Tomorrow's Man, an early physique magazine ostensibly dedicated to health and bodybuilding.
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